Happy Cinco de Mayo!

It’s been almost a year exactly since I opened my business. From the beginning it was my idea to create a lingerie site that was bilingual in English as well as Spanish, since I’ve loved my experiences with so many Hispanic communities in the U.S., as well as my travels to Latin America.

Although this holiday is Mexican, it is also a chance to celebrate all the Hispanic communities in the United Status and their influences in our culture.

Did you know … ?

• 79% of the 14.4 million Hispanic internet users in the United States* expressed a preference for English or bilingual online materials. Of that group, 52% prefer English and 27% prefer bilingual materials.

• The online Hispanic audience has grown 6% in 2005.

• The online Hispanic audience is expected to grow 6.7% annually through 2008, as compared to 2.8% annually for the overall U.S. online population (source: e-Marketer).


Compiled by A Little Lingerie Company from: (Total Hispanic Audience: all Hispanics at U.S. home/work/college-university locations. Source: Compiled by comScore Media Metrix, a division of comScore Networks, Inc.)
Excerpted from: Joel Russell, “Surfing In Two Worlds,” December 2005, Hispanic Business Magazine