Latino entrepreneurs are focus of new study

Latino entrepreneurs are focus of new study

A new study of Latino entrepreneurs chips away at stereotypes about the kinds of businesses they run and the challenges they face.

The SRP Arizona Hispanic-owned Business Study 2005 affirms that Hispanic entrepreneurs aren't just tortilla makers, restaurant owners and contractors.
In fact, they are much like others in the general business market, operating manufacturing shops and service companies of all kinds. They generally view themselves as having the same challenges as non-minority entrepreneurs. Few consider discrimination and language barriers as problems.

"They think of their business from a profit motive first, not from a cultural motive," said Loui Olivas, who follows Hispanic trends as an associate professor of entrepreneurship and small-business management at Arizona State University. "And in that way they are not different from the general entrepreneur."

Source: http://www.azcentral.com/arizonarepublic/business/articles/1002hispanicbiz02.html#